“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I had the ...

WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas at Xaxis, a new position at the ...

“Programmatic direct” just took the lead against “programmatic native” in the invisible race for oxymoron du jour. The programmatic ad space took a step toward a more direct future by virtue of ...

Programmatic advertising is the automated buying and selling of online advertising. With more marketers turning to this automated way to buy advertising, AdNews teamed up with PubMatic to break down ...

Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well for the industry as a whole. Across ...