Consumers who engage with rewards-based advertising are more likely to click on and interact with mobile ads than the average mobile user, according to a new report from Millward Brown and SessionM.

Photo Caption: A Hilton TV ad running during the 2024 Grammy Awards and featuring Grammy nominee Laufey performing in a Hilton hotel room. Source: Hilton. Hilton is running two new TV ads during the ...

Microsoft Advertising this week announced several new features and revealed several initiatives at its yearly summit, Microsoft Advertising Elevate 2022. During the event, Rob Wilk, corporate vice ...

Google Opinion Rewards may soon offer more surveys to users who enable personalized ads. These personalized ads are served across Google’s apps, services, and partner sites. Google Opinion Rewards is ...

Launched in April, US achievement-based ad network Kiip has been building out its clients - both in terms of developers and advertisers - throughout 2011. Now, however, it's marked a major expansion ...

For as long as Netflix's streaming format has been around, the term "binge-watching" has followed closely behind. With the ease of access that comes with streaming entertainment, it's very easy to put ...

Troy Atkinson, Software Engineer at AudioMob and mobile game developer, highlights one of the new design opportunities created when developers choose to use non-interupting audio ads in their products ...