Legacy Austin businesses bid farewell as SoCo turns into 'Rodeo Drive'

One of Texas' most famed corridors is looking a lot different nowadays.
Austin American-Statesman

Go inside the newly opened Austin Frame Hotel – SoCo and remodeled Frame Hotel - Treehouse

The Frame Hotel – SoCo is a new modular hotel located at 110 West Elizabeth Avenue, directly behind Güero's Taco Bar on South Congress Avenue on Wednesday, Nov. 13, 2024. The hotel, which has 22 ...
Austin American-Statesman

Lucchese put its best boot forward with buzzy opening of SoCo location in Austin

Entering the legacy of Austin's most iconic retail road comes with large shoes, or should we say boots, to fill. South Congress’ latest tenant seems up to the task as it brings a prestigious history ...