Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...
As part of an ongoing relationship with Coca-Cola, Blockbuster Video announced it will sponsor the Sprite Liquid Mix 2002 Tour. The 15 market tour runs Aug. 20 through Sept. 8. The retailer will set ...
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