Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

Just 8% of marketers see themselves as “very successful” when it comes to measuring the return on investment of their content marketing. Let that sink in for a moment. ROI can mean the difference ...

CHICAGO--(BUSINESS WIRE)--Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today revealed the company’s new brand strategy and visual identity. Vibes’ new ...