Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

View post: Kalen DeBoer, Alabama Lose 4-Star Defender to SEC Rival in Transfer Portal On Wednesday afternoon the Arizona State Sun Devils and Texas Longhorns took the field for a College Football ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The controversy over the blown targeting call in Arizona State's 39-31 double-overtime loss to Texas in the College Football Playoff quarterfinals is picking up steam. The overwhelming consensus: The ...

Nothing says 'College football is back' quite like a controversial targeting call. We got our first big-time targeting call in today's Alabama-FSU game. Midway through the fourth quarter of the game, ...

Two weeks. Two important LSU players flagged for targeting and disqualified from a game — all for lowering the crown of their helmets into routine tackles. Against Florida, it was star linebacker Whit ...