Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

Meta will collect data from user interactions with its AI tools in order to serve targeted ads across Facebook, Instagram and Threads. There will be no way to opt out of the new policy, which will ...

U.S. Immigration and Customs Enforcement officials are planning to spend $100M over a one-year period on ads targeting people ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.