YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Ad tech platforms likely know more about your executives than your security team does... and that information is available to ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...