Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Ad-tech stocks have generally enjoyed strong returns in 2023, buoyed by a rather fierce tech rally. Ad spending growth showing initial signs of stabilizing in the back half of the year, with ad spend ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Tech's Super Bowl commercials in the '80s and '90s were filled with drama, futuristic ideals, and even some great products. Reading time 1 minute Before the year 2000, Super Bowl commercials from tech ...

Companies go to great lengths to sell their products to you. They'll try to pull at your heartstrings, make you laugh, or do their best to come off as cool and hip. Hey, and for some of the top ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the Eagles’ blowout win and Kendrick Lamar ...