After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

Though spending on pharmaceutical TV ads picked up last month following a summer slump, the third quarter’s overall total still paled in comparison to the preceding periods this year. In Q3, the top ...

Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Channel were 6% higher at 691,140, with overall impressions gaining 7% to 284,540.

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...