The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...

For AI models, knowing what to remember might be as important as knowing what to forget. Welcome to the era of “sleeptime compute.” Looking for a new office chair? Branch is offering 10 percent off ...

The first symptoms showed a few weeks ago, when I started searching YouTube for old television idents, you know, the jingles they used to show on ITV at the start of programmes, when all the different ...

On 2 December 1953 the BBC launched its first dedicated on-air symbol (ident) for the then single channel TV network. The first ident was created by one of the 20th century's greatest designers, Abram ...

Feel like you know The Simpsons? You don’t know it like this. The TV ‘toon has been given a nightmarish, psychedelic makeover by a Los Angeles graphics company for a series of six new TV idents. If ...

For last nights National Television Awards, Merle created a series of new idents on a night when David Tennant, on accepting his award for Outstanding Drama Performance announced his departure from ...

Sixty years ago today the BBC unveiled its first "television symbol" - a moving logo to identify a TV channel - nowadays known as an "ident". The new medium of television, the BBC decided, needed a ...

Animation studio Th1ng has created a new department to work on television idents. It will be headed by three experienced directors and designers, Russell Appleford, Richard Morrison and Alon Ziv.

Imagine the world of branding before television. There were graphic devices used to loosely suggest the nature of a company’s business, there were poster graphics, propaganda graphics, branding for ...

The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...