For years, millions of motorists relied on the big, bright Texaco star to keep their car running. but that star will soon fade from the american business landscape. Latoya lewis likes to trust her car ...

What’s going to happen to the “man who wears the star”? Texaco Inc., the oil giant whose 1960s advertising campaign made that slogan a household phrase a generation ago, is about to be bought by rival ...

Warning: Exercise in business-brand nostalgia ahead. Younger readers who roll their eyes at such reminiscences, who are unable to complete the jingle, "You can trust your car to . . ." or for whom the ...

SAN RAMON, CALIF., April 18, 2005 – ChevronTexaco Products Company (ChevronTexaco), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced Texaco Star(TM) Gear ...

After sitting vacant for nearly three decades, the former home of Texaco, Inc. has been converted into a 17-story, 286-unit apartment building in the heart of downtown Houston. Dallas-based Provident ...

All around him, cranes are beginning to pull down the familiar red and black Texaco signs and replace them with the just-as-familiar Shell signs. Shell Oil Co. plans to transform about 370 ...

Odd as it sounds, the U.S. arm of Chevron is getting back into the business of Texaco. The Texaco brand of gasoline had withered in the U.S. market since 2001, when Chevron Corp. bought Texaco Inc.

SAN RAMON, Calif.--(BUSINESS WIRE)--April 18, 2005--ChevronTexaco Products Company (ChevronTexaco), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced Texaco ...

Odd as it sounds, the U.S. arm of ChevronTexaco Corp. is getting back into the business of Texaco. The Texaco brand of gasoline had withered in the U.S. market since 2001, when Chevron Corp. bought ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Dave Plier and Dave Schwan reflect on the ...

The scramble for the $20 million-a-year Texaco advertising account is down to eight agencies. Sources identified Needham Harper Worldwide, Young & Rubicam and Backer & Spielvogel, all New York-based ...