Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

Meta’s text-based social media platform Threads has outpaced its main competitor, X, which was previously known as Twitter.

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits more than 300 million monthly active users ...

Meta is reportedly internally testing a basketball game for Threads that lets users play while chatting, with no confirmed ...

It has almost been two years since Threads was launched by Meta, and now, the company is moving towards monetizing the social media experience by inserting video advertisements to the feed. This ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor. Last week, the text-based social media platform reported a record 100 million sign-ups ...

Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta’s Threads, Meta is developing a feature that takes inspiration from one of Bluesky’s more popular ...