Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

A decade or so ago, I thought Google needed a newer mission than “organize the world’s information and make it universally accessible and useful.” Having ...

Google is full of hidden surprises, and its latest trick involves the number 67. Try searching for it yourself to see what ...

Evercore analysts found that a surprising number of people like Google's new AI search.

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

Instead of relying on algorithms to recommend news stories, Google Search lets you set “preferred sources” so the stories ...

AI Overviews are AI-generated answers to the questions you ask on Google search. Google said AI Overviews would start appearing at the top of Google search starting May 14 whenever Google's search ...

Let’s say you just searched Google to learn more about this new AI Overview feature that everyone’s talking about. If your query triggers an AI Overview—and not every query will—then you might see an ...

For many people Google is search — they’ve simply never considered an alternative. But there are plenty of search engines other than Google, offering benefits such as increased privacy, environmental ...

Google's search engine is a common place for users to start their hunt for everything from the best sunscreens to the top finance and budgeting tools that will stretch their dollars the furthest. But ...

Google has added a new plus (+) button to its search homepage that lets users upload images and documents directly into AI Mode for intelligent analysis and answers, marking a step toward deeper AI ...