The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

Toys “R” Us recently released its first advertisement generated by artificial intelligence, with an executive with the retailer implying that similar means could be used in the future. The ad was ...

(CNN) — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...

How do you revive a diminished but once mighty brand in 2024? Two letters: AI. Toys R Us — which, after going bankrupt in the late 2010s, is now mostly a shop-inside-a-shop in Macy’s department stores ...

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

For nearly a decade, Connie was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth ...

WASHINGTON (AP) — A Toys ‘‘R'' Us television commercial, which features the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon, has drawn the ire of anti-drug campaigners who say ...