Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...

Universal Pictures is committed to keeping movies like 'The Odyssey' and 'The Super Mario Galaxy Movie' in theaters longer.

This can be good or bad news depending on how one feels about the state of the feature film industry.

Hint: It was already doing exactly that.

In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

In 2026, Universal Pictures movies began hitting Netflix in the US much sooner than normal, thanks to an accelerated deal ...

Universal is dropping the 17-day release minimum that was implemented during Covid in favor of a five-week release window, which will increase to seven weekends in 2027. According ...

Universal Pictures has changed course regarding the amount of time many of its movies will play in theaters, which could be very attractive to big directors.

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

A new video for The Super Mario Galaxy Movie teases some crossovers with other Nintendo titles. Universal Pictures and Illumination's The Super Mario Galaxy Movie will be released in United States ...