If you’ve got a Bluey-loving kiddo (or you’re just Bluey-curious thanks to the cultural tidal wave this Aussie pup has become), here’s your moment. VTech’s Bluey Book of Games, which sold over 10,000 ...

BBC Studios has expanded its multi-territory licensing deal with VTech to produce interactive electronic role-play toys for Bluey. Product is planned to launch at retail in the U.S., Mexico, Canada, ...

VTech’s range for 2023 will include Bluey’s Keytar, with product planned to launch at retail from Q3. BBC Studios has expanded its multi-territory licensing deal with VTech to produce interactive ...

If you have (or know) a child of a, shall we say, certain age, you’re definitely aware of “Bluey,” one of the most popular kids’ shows ever to exist. The show, which originated in Australia and can be ...

BBC Studios has secured a multi-territory licensing deal with VTech to expand its global licensing portfolio for the children’s TV property Bluey. VTech’s initial range for Bluey will feature popular ...