From Instagram Reels to TikTok, one pattern stands out: People follow people, not “the newsroom” as an abstract idea. Recommendation systems amplify this because they are designed to surface the ...

Disney is about to make your streaming screen look a lot more like your social feeds. Later in 2026, Disney+ plans to introduce a vertical, short‑form video feed inside its U.S. app, a format that has ...

Whether it’s a serialized drama like ReelShort’s “Fated to My Forbidden Alpha,” a viral advertisement like Duolingo’s “Living With Lily,” or simply the latest post by your favorite TikToker, vertical ...

There was a time when vertical videos were considered the ghastliest site on the internet. Not any more. as marketers begin to embrace them. There was a time when vertical videos were considered the ...

A smart phone is meant to be held upright for most purposes: making calls, (sometimes for) clicking pictures, and so on. But when was the last time you saw a video on your phone, apart from some ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The emergence of social ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

After initial testing, Facebook has officially started supporting vertical video in its mobile news feed, according to reports. “We know that people enjoy more immersive experiences on Facebook, so we ...