Whether it’s a serialized drama like ReelShort’s “Fated to My Forbidden Alpha,” a viral advertisement like Duolingo’s “Living With Lily,” or simply the latest post by your favorite TikToker, vertical ...
From Instagram Reels to TikTok, one pattern stands out: People follow people, not “the newsroom” as an abstract idea. Recommendation systems amplify this because they are designed to surface the ...