What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Our vision of a “consistent and national identity†was designed to bring everyone together. By that, I mean everyone -- from our administration to our student-athletes to you as a Spartan. When I ...

In today's decentralized, tweeting, demand-printed, www universe, achieving compelling visual coherence is tough. There's an ever-widening range of communications that need to consistently express ...

New Modernized Branding and Logo Signals the Brands Evolution in Food Quality, Sustainability and Digital MIAMI--(BUSINESS WIRE)-- Since 1954, Burger King® has encouraged its guests to Have it Your ...

Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

The update introduces the Fortuna Wave insignia, reflecting authenticity, prosperity and togetherness, shaping visual ...

CIBSE has launched its refreshed brand identity, marking a significant moment in its 129-year history and signalling a new ...

Eon Prime Intelligent Alliance Office announced a new brand visual identity and website upgrade, with founder Augustus ...