A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...

Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research ...