People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

Newell Brands, the parent of Elmer’s Glue, said Tuesday it is currently upping production of the iconic school glue to keep up with a massive surge in sales that the company attributes to the ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

If you’ve tried to buy a bottle of Elmer’s glue and the store shelves are empty, our science guy Steve Spangler has the reason behind this national shortage. There’s a slime craze sweeping the country ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

Has a kids crafting craze brought glue makers to their knees? Parents across the country are reporting a shortage of glue in stores and many are naming the simple, do-it-yourself "slime" as the ...

The well-stocked back-to-school section in most stores means one thing to most kids: The Elmer's glue shortage is officially over! In 2016, school glue became a hot commodity when the "slime" craze ...

1) Mix two parts water to one part clear Elmer’s glue. 2) Place approximately ½ cup of this mixture into your baggie or mixing container. 3) Add a small squirt of liquid starch (approximately 1-2 ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...

Making homemade slime is a simple project for children or children at heart. What you need: Elmer's White School Glue Baking soda Contact lens solution Food coloring or glitter glue (optional) How you ...