You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

If you're wondering what the hell ASMR is, you're not alone. When ASMR videos started trending on YouTube and Instagram, I was perplexed, too, but I finally decided to see what all the fuss was about.

While you may not have heard the term ASMR before, you may have felt its effects. Feel tingles down your spine when someone drums their nails against a hard surface? Ever fall asleep to the soothing ...

The internet can be a weird place. Anyone who's spent too much time on Tumblr or Reddit can tell you that much, but YouTube also has it own section that many people find unsettling. That section is ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

Add Yahoo as a preferred source to see more of our stories on Google. Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and ...

In the 12 years that influencer Jade Marie, also known as @jadeywadey180, has been in the beauty space, she’s done a 180 in her beauty practices, changing her social media content from the ...

If you’re not a fan of the exaggerated scenarios and skin-crawling play-acting, try my five favourite unintentional ASMR beauty videos instead. 10 years ago, ASMR wasn’t the well-received medium it is ...