Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.

Ok, so it might not be as much fun if you stand on a piece at six in the morning, but building a cool LEGO creation is something parents and children can share together. But with prices coming in at anywhere up to hundreds of pounds,