If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds, making it the largest in the Premier League.

Manchester City have struck a £1bn deal with Puma for the biggest kit sponsorship contract in Premier League history. The 2023 Champions League winners will earn around £100m a year from the sportswear company in a long-term agreement that will last at least a decade.