This requires a new kind of fluency, one that pairs scientific expertise with cultural competence. Emotional intelligence is now as critical as regulatory rigor. At Inizio Evoke Comms, we believe ...

Precision for Medicine, a biomarker-driven clinical research and development company, recently unveiled its Big Five Fatigue creative campaign. Anchored by a dedicated webpage, the campaign details ...

WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as chief executive of the holding company that contains Burson and Ogilvy PR. Rose is set to take She knows the ...

Ketchum veteran Doyle will be replaced at ‘the appropriate time.’ Tamara Norman and Jo-ann Robertson will continue to lead the agency’s U.S. and global markets, reporting to Omnicom PR Group CEO Chris ...

Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the organization to the creativity festival. They came with multiple goals, ...

People affected by the crisis are increasingly worried that no one seems to be guarding the opioid settlement cash while elected officials eye it hungrily.

As a postpartum doula, Dawn Oliver does her best work in the middle of the night. During a typical shift, she shows up at her ...

This roundtable explores how pharma can realign its strategy to ensure visibility, resonance and results in today’s shifting ...

One of the best known communications executives in corporate America, Susman worked at Pfizer for nearly two decades after ...

The Trump administration’s broadsides against scientific research have caused unprecedented upheaval at the National Cancer ...

NEW YORK: CeraVe is partnering with the National Association of Free & Charitable Clinics (NAFC) to connect dermatologists ...

WPP’s flagship agency divisions include WPP Media, led by Brian Lesser and previously known as Group M, VML, led by Jon Cook, ...