Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Snapchat parent Snap has recently unveiled new AI-powered AR experiences within the popular social media app set to transform 'what's possible in augmented reality' and revolutionize how users ...

The Snap and MAC dynamic shopping lens uses augmented reality to let Snapchatters try on makeup and buy what they like directly in the app. The beauty industry is rapidly embracing and rolling out new ...

Snapchat's rollout of updated shopping features is another sign that social networks see a bright future in e-commerce. Parent company Snap is among the social media trendsetters that seek to build ...

Phones might still be the main path for AR right now, but Snap's latest eyewear is a glimpse into the future of AR. I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, ...

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

A year after it first experimented with augmented reality shoe try-on, Snap Inc. is adding more virtual try-on and AR shopping features as it races to lure fashion and beauty brands selling online ...

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...