Burna Boy, Wizkid, Tyla and more took African pop global. So why don’t they tour Africa itself?

Due to many obstacles – from security to air fares – local fans lose out as African artists tour overseas instead. But as western corporations invest, there are more worries besides ...
WVXU

Tyla is the new face of African pop. She's aiming to take over the whole world

Tyla's mission is clear. She's setting out to change the geography of pop stardom. "It's something I feel like the industry is lacking," the singer declares. "An African pop star." Fresh off a year of ...
Forbes

Embracing African Pop Culture In Global Marketing And Advertising

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading. Africa, the birthplace of humanity, has always been a source of ...
WUNC

As African pop crests again, women are leading the second wave

Ayra Starr's second album, The Year I Turned 21, is a global-minded symphony of influences, and part of a recent wave of young women charting their own course for African pop. Ayra Starr’s new album, ...
The Hollywood Reporter

South African Surf Brand Mami Wata Pops Up in Venice

The Afrocentric lifestyle label, co-founded by TV host Selema Masekela, opens on Abbot Kinney for four months, offering beachwear and surfboards inspired by motifs and proverbs from across the ...