Major privacy and data challenges for the marketing world are looming over the final months of 2023, and they’ll significantly impact marketing trends moving into 2024 and beyond. Three issues in ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

With advancements in technology, most B2B buyers look for personalized solutions that can help their business grow exponentially. There are different strategies your business can implement to offer ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Fort Lauderdale, Florida – December 04, 2025 – PRESSADVANTAGE – Blue Interactive Agency announces the expansion of its ...

Any CMO or VP of marketing will tell you: It’s challenging to find genuine marketing talent. Specifically, one of the most competitive positions within marketing to hire for is analytics, which is why ...

Balancing HIPAA compliance and effective marketing is a challenge. Many healthcare companies remain unaware of HIPAA provisions and ways to comply with them. As of July 2023, healthcare organizations ...

North American utilities are rapidly integrating AI, data analytics, and edge intelligence to address aging infrastructure, ...