ONCE UPON A TIME, babies’ bottoms were swathed in reusable squares of absorbent white cotton secured by safety pins—not because it was politically fashionable, but because they were the only diapers ...
The ‘Drypers Best Ever Awards’ was launched earlier this month by The Secret Little Agency (TSLA). It kicked off with a promo video on social and digital channels that encouraged parents to submit ...
Drypers, the diaper brand of SCA Hygiene, needed to expand its market share in a fiercely competitive market space by addressing perceptual legacy issues about quality and brand premium. The brand ...
In a move to reinforce its brand trust among Malaysian parents, Drypers has launched a provocative campaign titled “Pastikan Drypers, baru beli” (“Be sure it's Drypers before you buy”) in ...
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SCA, the leading hygiene products company in Europe, has acquired all shares of Drypers Malaysia. Drypers is a profitable, fast growing baby diaper and adult diaper company with a projected 2004 ...
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