Is Gen X actually the greatest generation? In T’s Holiday Issue, we interview many of the most iconic figures from the era, ...

Countless memes exist about how Gen X is a tough, often overlooked generation, and there are a million more memes about how we're also an apathetic generation (say whatever you want about us, I don't ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...