Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your Search ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

Boost PPC with Gemini 3 in Google Ads using AI tools like Ads Advisor, Performance Max and Demand Gen to optimize campaigns ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the “Google tax” has made the South Asian market more attractive to global ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...