Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

CASSELTON, N.D. - Lauren Oberholtzer’s fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

These Rainbow Loom bracelets -- didn't we already do these Rainbow Loom bracelets? Look, I am the father of two boys, the youngest of whom is 2, which is the only reason he is not currently obsessed ...

NEW YORK (CBSNewYork) - A popular new fad has been rubber banned. A school on the Upper West Side has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because they are ...