When I was a junior college, I was running a business-to-business (B2B) startup called LiveVoice and was desperate to find a new way to land clients. We already provided a few different services ...

Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Mass mailing is an important strategy in digital marketing used to increase sales and promote a brand. An email marketing campaign is essential nowadays for advertising in order to reach a large list ...

Sending personalized emails directly from Microsoft Excel using Power Automate can significantly enhance your communication efficiency and productivity. This comprehensive guide will walk you through ...

Banks, insurance companies, retailers and software providers often contact customers by email. They can’t afford to send irrelevant or ill-timed messages. Here’s a guide to sending personalized emails ...

It’s not easy to send truly personalized emails at scale. Here are some tips from Josh Slone on how to deal with it. One tip is avoid personalization. But Slone also urges B2B marketers to narrow ...

A successful email marketing campaign can improve a business’s bottom line, especially since email marketing is a relatively ...

If you are looking for a way to get the body of an Outlook email merged with its Drafts folder (Email Merge) so that you can add a personalized attachment to every draft email and then send them out, ...

Anu is a Features author at Android Police. You'll find her writing in-depth pieces about automation tools, productivity apps, and explainers. Before joining AP, she used to write for prominent tech ...

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...