Veteran adman Prabhakar Mundkur writes on how Bill Bernbach build a legacy that transcends generations and mergers ...

Omnicom’s takeover of Interpublic sparks a major advertising shake-up, retiring FCB, DDB, and MullenLowe as global brand ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; and those that are inclusive aren't talking about it.

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...