Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Learn how to make elastic bracelets with Loom Bands. A simple, creative project that’s great for beginners and a fun way to pass the time. If you've ever wondered what to do with a pile of loom bands, ...

The hugely popular Rainbow Loom craft kit has spawned many imitations, and there are questions whether these colourful bands - real and fake - are safe for children. Spring Singapore is investigating ...

Bob Antonius’ 7-year-old daughter and 11-year-old son never used to sit down and play together. But that changed when his children discovered the Rainbow Loom, a crafts kit used to weave rubber bands ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

CHEONG CHOON NG has his big fat fingers to thank for the creation of a business that has gone on to become a celebrity-fuelled global craze valued in the millions. It all began four years ago with an ...

Choon Ng is like a lot of other men in one respect: He had to put a ring on his wife's finger before she was on board for the next chapter of their life together. From the end of the summer into the ...

WE’VE had our fair share of primary school age crazes in our house, from Silly Bandz to Moshi Monsters figures. Now the kids have gone loopy for loom bands – the new must-have toy. These are tiny ...

A Michigan firm has sued A.C. Moore, alleging the Winslow-based retailer is selling a copycat version of a popular product that makes rubber-band jewelry for children. Choon’s Design LLC, which has ...