PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic ...

As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to … The post ...

PubMatic and BrightLine have announced a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, g ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

The pizza chain's campaign replaced traditional ads with trivia questions before showing a 10-second product promotion ...

Super League, a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced a pioneering collaboration with ES3, ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...