Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow ...

Everything at Google is going the way of machine learning, not just the search results, but also how advertisers bid on their search ads that show up in the search results. Google announced that ...

The learning provided is broken down into beginner, intermediate or advanced, so any small business owner can benefit immediately. Topics include writing great ads, choosing the best keywords and ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords. In addition to making store visits available to more advertisers worldwide, ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

How effective is Google AdWords? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Justin Rezvani, ...