CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

Today's infographic, by chargeback management company Chargebacks911, breaks down online purchase behavior across 11 industries, and you may find some of the info surprising. For instance, 33% of ...

Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information ...

A recent study published by Bazaarvoice demonstrated that in-store shopping behavior is significantly influenced by online research. The report, The ROBO Economy (Research Online Buy Offline), showed ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and ...