A push marketing strategy combines the resources of retailers, wholesalers and manufacturers to create consumer demand for a brand or product line. In a push strategy, each step of the supply chain ...

Economists tell us that controlled inflation is a sign of economic growth. Central banks, such as the U.S. Federal Reserve, actually set monetary policy to maintain a consistent inflation rate of ...

To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

Post Blog posts represent the views of CFR fellows and staff and not those of CFR, which takes no institutional positions. This post is co-authored by Sagatom Saha, research associate for energy and U ...

Executives and managers in manufacturing have been subject to a great diversion ever since the advent of the Toyota Production System. In an effort to improve performance, many have wasted inordinate ...

As a manufacturer, you need to make what your customers want. The challenge is knowing exactly what they want, when they want it. In general, approaches to supply chain management in manufacturing ...

Editor’s Note: This is the first installment of a two-part feature authored by Dr. Tom McNamara, The ESC Rennes School of Business, France While supply chain managers are dealing with the lingering ...