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Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap, the parent company of Snapchat, has collaborated with OpenAI to herald a transformative era of augmented reality (AR) encounters. Announced during the sixth annual Lens Fest, the partnership is ...

Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Snapchat’s custom augmented reality lenses are no longer limited to just objects. On Tuesday, April 17, Snap Inc. opened Lens Studio to face filters, expanding on earlier options that allowed artists ...

Snapchat’s new “Imagine Lens” marks the social media company’s first generative-AI lens dictated by free-form text prompts, while providing another potential reason for users to pay for Snap’s ...

Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR ...

Snap launched the Lens Studio desktop app to give everyone the opportunity to create filters of their own. Now, it's getting serious about making Lens creation much more accessible by rolling out an ...