Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

Standing out to potential employers In today’s competitive job market requires innovative strategies, especially for job seekers aiming at positions with six-figure annual salaries. For most employers ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Researchers have found that certain types of subtle advertisements reduce activity in the decision-making areas of the brain, suggesting that some ads seduce, rather than persuade, consumers to buy ...

Advertising is an integral part of an integrated marketing communications plan that also includes public relations and direct sales. Businesses have many choices of where and how to advertise, and ...