Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about. I recently came across an SEO test that attempted to verify whether compression ratio ...

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.

12amagency has published its latest article covering Local SEO, which is aimed primarily at Small business owners. The article is available for viewing in full at https://12amagency.com/blog/local-seo ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...