In many countries, the first of May is International Workers Day, a holiday commemorating the working class and the gains of the labor movement. But in the United States, this day is officially a ...

Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

Delta Air Lines, a major global airline based in Atlanta, Georgia, offers the SkyMiles® loyalty program. Through SkyMiles, members accumulate points with each flight and co-branded credit card ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Editor’s note: This is the third and final articles in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here and part two here. I started my career at Bain ...

Hotel groups are rebuilding their loyalty programs from the ground up after years in which the plans grew bigger — but not ...

Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

Harkins Theatres has released its 2026 loyalty cup. Here's what the special cup looks like, what perks it gets you and how to get it this year.