American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.

The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...