Streaming audiences are becoming more deliberate about when and how they watch content, gravitating toward larger screens, free platforms, and fandom-driven programming, according to new research ...

Independent podcasting has a structural problem. Most networks are built for shows that are already big. The creators who need the most support, the mid-tier independent producers without major ...

For most Influencer Marketing agencies, every inbound brand inquiry is an opportunity. For Anthony Cappocchi, founder and CEO of Pretty Good Agents, half of them are reasons to say no. Pretty Good ...

When Alyssa Izquierdo worked the brand side of Influencer Marketing, she noticed something that bothered her enough to quit. Creators, particularly those from underrepresented communities, were being ...

In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026 strategy centered on visual storytelling, AI, and sustained artist development, as the platform reported ...

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that this distinction is the reason Plug Media has a structural advantage. Ahmad founded Plug Media in ...

Most talent management firms are built to close the next deal. The Drive Agency, launched in March 2025, aims to make that question irrelevant. Patrick Zielinski and Leila Marsh, the agency’s ...

Brands entering the Creator Economy often underestimate how quickly social media moves. According to Libby Amber Shayo, hesitation can cost companies the moment they are trying to capture. “I almost ...

Podcast Movement announced at SXSW (March 12-18) that Podcast Movement Evolutions will return to the festival in 2027. The 2026 edition marked the event’s first full integration into SXSW, bringing ...

Meta will discontinue end-to-end encryption (E2EE) for Instagram direct messages starting May 8, 2026, citing low user adoption. Instagram has begun notifying affected users within the app and updated ...

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis. “If it hasn’t been ...

An estimated 167 million Americans aged 12 and older (58%) listened to or watched a podcast in the past month, marking a ...