Kapwing’s latest research found that AI-generated, low-quality videos account for 59% of the first TikToks served ...

YouTube has selected 25 creators to cover the FIFA World Cup 2026™, assembling a group that collectively reaches more than 350 million subscribers. The platform unveiled the roster on June 10 as part ...

Creator Economy News, Insights and Analysis ...

Flexjet has acquired London-based aircraft brokerage and advisory firm The Jet Business, bringing founder Steve Varsano aboard as the company’s new President, the companies announced. Varsano, who ...

Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the company continues to grow across Influencer Marketing, creator commerce, and artificial ...

Courtney Worthman and Stacey Gersten built their careers along parallel paths that converged at a talent procurement agency, ...

Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top ad priority, according to IAB research. At the ...

The top 50 social media creators earned a combined $853 million between April 2024 and April 2025, according to Forbes’ annual ranking. This represents an 18% increase from 2024’s figures, ...

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant threat as viewbotting distorts metrics across major live streaming platforms, according ...

When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a baby, he could hardly have imagined that years later, his love for the game would lead him around ...

The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy trends, such as user-generated content (UGC), creator monetization, and the ...

For decades, pop culture had clear scorecards. Billboard charts tracked which songs Americans were listening to. Box office numbers measured which movies captured the national imagination. Nielsen ...