The pivot to "accessible joy", the search for "frictionless intimacy" with AI, and the global rise of 'Eastfluence', are among the most significant trends influencing consumer decisions this year, ...

Contains the film creative 'Pablo' for Electricity Association by the agency GGK in the UK.

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

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The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...

In this context, the advertising industry cannot afford to lose sight of the rapid changes in consumer mindsets. Never have consumers been more advertising-savvy or more distrustful about the ...

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Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...