I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

Shopa Marketing is revolutionizing SME advertising in Australia and New Zealand with its unified, multi-platform model, ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Because of the COVID-19 pandemic, companies are compelled to find new ways to communicate with their audiences. Many are unsure whether they should communicate at all; and even if they know they ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

netpulse AG, a Swiss digital marketing agency specializing in Google Ads, SEO, and social media marketing, has expanded its implementation of artificial intelligence technology to enhance search ...