With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

The FMCG supply chain, increasingly digital and data-driven, faces a human capital challenge with women's underrepresentation ...

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from ...

At CRU, Technomic's Donna Hood Crecca details contradictory consumer behaviors retailers need to pay attention to ...

A new study reveals that conservatives tend to view sustainable actions as less impactful than liberals do. This divide is ...

While the headlines report Walmart and Amazon.com's earnings calls each quarter, we don’t often hear how small businesses ...

Australia's consumer watchdog is watching fuel companies as prices surge past $2.50 a litre, driven by a Middle East war that ...

Artificial intelligence startup Simile has raised $100 million in a new funding round to develop a model to predict human behaviour, including guessing which items customers might buy and which ...

When a company announces it has been named one of the most trusted brands, the label usually sounds impressive and honestly kind of comforting but a lot of shoppers still pause and wonder what was ...

Why don't we get started? I'm Arpine Kocharyan, leisure, gaming and lodging analyst with UBS. And it is my pleasure today to introduce Ynon Kreiz, Chairman and Chief Executive Officer of Mattel. Ynon ...

By leaning on Simile's tech, the CVS team was able to significantly reduce the research time necessary to identify major barriers they could address. For example, working with the digital twins ...