PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Alphabet Inc.'s valuation continues to surge to new all-time highs, underpinned by consistent execution across its AI roadmap ...

Coverage of Visit Atlantic City's annual meeting, and the DMO's marketing strategy and destination happenings.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

A few decades ago, a Super Bowl ad was the entirety of the marketing event. Apple’s classic ad from the 1984 Super Bowl was ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

Alphabet reported fantastic fourth-quarter results on Wednesday, proof that its eye-popping spending on artificial intelligence is accelerating growth across all its businesses. Revenue in the fourth ...

Travel Weekly is the market-leading UK-travel multimedia brand with an unrivalled print, digital and events portfolio.

After Mamdani won the primary, Wylde pushed to stay on beyond the end of the year; the Partnership board said no and ...